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整合行銷傳播 : 全方位理論架構與本土實務個案 /
Zheng he xing xiao chuan bo : quan fang wei li lun jia gou yu ben tu shi wu ge an

Author: 戴國良 (商業) 戴國良著. ; Guo-liang Dai, (shang ye)
Publisher: 五南, Tai bei shi : Wu nan, 2005[min 94]
Edition/Format:   Print book : Biography : Chinese : Chu banView all editions and formats
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Material Type: Biography
Document Type: Book
All Authors / Contributors: 戴國良 (商業) 戴國良著. ; Guo-liang Dai, (shang ye)
ISBN: 957114021X 9789571140216 957114021X
OCLC Number: 148378884
Notes: Feng mian ying wen ti ming: Integrated marketing communication.
Description: 745 p. : tu ; 26 cm
Other Titles: Quan fang wei li lun jia gou yu ben tu shi wu ge an
Responsibility: Dai guo liang zhu.

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