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Learning from the future : competitive foresight scenarios

Author: Liam Fahey; Robert M Randall
Publisher: New York : Wiley, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Liam Fahey; Robert M Randall
ISBN: 0471303526 9780471303527
OCLC Number: 36842464
Description: xviii, 446 pages : illustrations ; 25 cm
Contents: What is scenario learning? ; Integrating strategy and scenarios / Liam Fahey and Robert M. Randall --
Using scenarios to identify, analyze, and manage uncertainty / Brian Marsh --
Plotting your scenarios / Peter Schwartz and James A. Ogilvy --
Mental maps of the future : an intuitive logics approach to scenarios / Ian Wilson --
Scenario planning : mapping the paths to the desired future / David H. Mason --
Testing your strategies in scenarios / Charles M. Perrottet --
Dynamic scenarios : systems thinking meets scenario planning / Edward Ward and Audrey E. Schriefer --
Simulation models : a tool for rigorous scenario analysis / Mark Paich and Roy Hinton --
Scenarios for global investment strategy for the new century / Peter Schwartz and James A. Ogilvy --
Industry scenarios ; Competitor scenarios : projecting a rival's marketplace strategy / Liam Fahey --
Scenario-based planning for technology investments / Charles W. Thomas --
Customer-driven scenario planning / John Kania --
Futuring consumer products : an illustrative example of scenario analysis / Stephen M. Millett --
The role of economic scenarios / Nariman Behravesh --
How scenarios enrich public policy decisions / Thomas W. Bonnett and Robert L. Olson --
Imagining South Africa's future : how scenarios helped discover common ground / Adam Kahane --
Articulating the business idea : the key to relevant scenarios / Kees van der Heijden --
The effective implementation of scenario planning : changing the corporate culture / Ian Wilson --
The cross-scenario planning process / Doug Randall and Robert G. Wilson --
How information technology helps scenarios advance from consensus to decisiveness / Patrick S. Noonan and Mason S. Tenaglia --
Introducing scenarios to the corporation : alternation 2010 at UNICOM / Audrey E. Schriefer --
Writing an annual report for your organizartion's future / Wayne A. Earley --
Twenty common pitfalls in scenario planning / Paul J.H. Schoemaker.
Responsibility: editors, Liam Fahey and Robert M. Randall.
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Abstract:

The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and  Read more...

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Randall<\/span>\n\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"1998<\/span>\" ;\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"1998<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This book makes preparing for unpredictable futures a practical part of every manager\'s job. It shows how scenario learning readies companies for industry and market evolutions and customers\' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"To help readers construct truly useful scenarios and learn from them, this book offers the latest insights of 25 internationally known scenario developers. Their case studies explore rapid technology innovation, regulatory destabilization, actions by new or traditional competitors, and investment opportunities.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"What is scenario learning? ; Integrating strategy and scenarios \/ Liam Fahey and Robert M. Randall -- Using scenarios to identify, analyze, and manage uncertainty \/ Brian Marsh -- Plotting your scenarios \/ Peter Schwartz and James A. Ogilvy -- Mental maps of the future : an intuitive logics approach to scenarios \/ Ian Wilson -- Scenario planning : mapping the paths to the desired future \/ David H. Mason -- Testing your strategies in scenarios \/ Charles M. Perrottet -- Dynamic scenarios : systems thinking meets scenario planning \/ Edward Ward and Audrey E. Schriefer -- Simulation models : a tool for rigorous scenario analysis \/ Mark Paich and Roy Hinton -- Scenarios for global investment strategy for the new century \/ Peter Schwartz and James A. Ogilvy -- Industry scenarios ; Competitor scenarios : projecting a rival\'s marketplace strategy \/ Liam Fahey -- Scenario-based planning for technology investments \/ Charles W. Thomas -- Customer-driven scenario planning \/ John Kania -- Futuring consumer products : an illustrative example of scenario analysis \/ Stephen M. Millett -- The role of economic scenarios \/ Nariman Behravesh -- How scenarios enrich public policy decisions \/ Thomas W. Bonnett and Robert L. Olson -- Imagining South Africa\'s future : how scenarios helped discover common ground \/ Adam Kahane -- Articulating the business idea : the key to relevant scenarios \/ Kees van der Heijden -- The effective implementation of scenario planning : changing the corporate culture \/ Ian Wilson -- The cross-scenario planning process \/ Doug Randall and Robert G. Wilson -- How information technology helps scenarios advance from consensus to decisiveness \/ Patrick S. Noonan and Mason S. Tenaglia -- Introducing scenarios to the corporation : alternation 2010 at UNICOM \/ Audrey E. Schriefer -- Writing an annual report for your organizartion\'s future \/ Wayne A. Earley -- Twenty common pitfalls in scenario planning \/ Paul J.H. 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